Project 04 / 06
LovCura
“Feel like yourself again.”
The brief
The brief
Consumer healthcare should feel warm, not clinical. Sunlit, real-world photography, a pale lavender palette and a confident sans paired with expressive italic serif words carry the brand, while pill-shaped actions and treatment chips make the next step obvious from the first screen.
Design decisions
How it earns trust in the first five seconds.
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Warmth over clinic
Golden-hour photography of real-life moments replaces sterile stock and lab imagery.
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Sans meets serif
A heavy grotesk set against violet italic words gives the voice both confidence and tenderness.
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Obvious next steps
Pill buttons and topic chips turn a complex catalog into a few friendly choices.
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Trust in the details
A quiet ribbon of reassurances sits just below the fold, never louder than the story.
Inside the build
More than a homepage.
- Care categories
- Weight loss, menopause, testosterone, sexual health, hair, skin, longevity, recovery and labs.
- Treatments
- Dedicated pages for individual treatments within each category.
- Confidence pages
- Pricing, how it works, medical standards, safety, FAQ and accessibility.