Project 05 / 06

Matrix Auto

“Nothing hides under these lights.”

Discipline
Auto detailing & paint protection
Location
Mesa, Arizona
Build
Live build
Scope
28 indexed pages
Matrix Auto homepage: a dark grey Corvette shines beneath hexagon studio lights, the reflections traced across its hood and windshield, beside the headline “Nothing hides under these lights.”

The brief

The brief

Detailing is a craft you judge with your eyes, so the site leads with the studio itself: a dark grey Corvette beneath hexagon lights, every reflection traced across the hood and windshield. Cinematic black staging, a wide grotesk against an italic serif and sharp red actions keep it bold and direct.

Design decisions

How it earns trust in the first five seconds.

  1. Show the finish

    The hero is the proof: hexagon light reflected across a dark grey Corvette, nothing hidden.

  2. Cinematic staging

    Deep black surfaces let chrome, paint and light do the talking.

  3. Bold meets refined

    An extended all-caps grotesk paired with an italic serif feels both muscular and premium.

  4. Direct paths

    Studio and mobile service are split into two clear choices, with booking always one tap away.

Matrix Auto section with two panels: “Under the lights” at the Mesa studio and “In your driveway” across 13 Valley cities.

Inside the build

More than a homepage.

Services
Paint protection film, ceramic coating, paint correction, window tinting and auto detailing.
Service area
Dedicated pages for 13 cities across the Valley.
Proof and extras
Gallery, reviews, about and gift cards.

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