Project 06 / 06
The Sterling Aspen
“Aspen, after dark.”
The brief
The brief
A luxury nightclub sells a feeling before it sells a table. Violet light, velvet booths and a high-contrast didone serif set the mood; a “tonight” card, a weekly lineup and a reserve-a-table action that never leaves the screen keep the night one tap away.
Design decisions
How it earns trust in the first five seconds.
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Mood is the product
Atmospheric photography carries the brand; the interface stays dark and out of the way.
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A didone with presence
High-contrast serif headlines feel like a velvet rope: elegant, and a little exclusive.
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Tonight, not someday
A live “tonight” card and dated lineup make the page feel current and urgent.
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Navigation that stays social
Image-led sections alternate with crisp, spaced-out navigation so browsing feels like walking the room.
Inside the build
More than a homepage.
- Experiences
- Events, bottle service and private events.
- Planning
- Menus, gallery and contact.
- Booking
- A reserve-a-table path from every view.