Project 02 / 06
Medcora
“More life. Less Medicare on your mind.”
The brief
The brief
Medicare is confusing by design, so Medcora is calm by design. A deep navy hero card opens onto warm, human photography and plain-language headlines, and a “start where you are” path sorts visitors by where they are in the decision, from brand new to ready to talk it through.
Design decisions
How it earns trust in the first five seconds.
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Warmth first
Sunlit, real-life photography leads, so the page feels like people before it feels like policy.
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Plain-language hierarchy
Short, confident headlines answer the anxious question first, then offer depth.
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Start where you are
Three self-selecting paths remove the burden of knowing what to ask.
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One quiet action
A single, consistent “talk to a broker” action stays in reach without shouting.
Inside the build
More than a homepage.
- Education library
- Guides on enrollment periods, Medigap plan letters, Part D, IRMAA, travel coverage, appeals and more.
- State guides
- Dedicated pages for 18 states.
- People and process
- Team profiles, how it works, reviews and a contact path.